PRIVACY POLICY
StraightLine Data & Training
Last updated: 27 March 2026
At StraightLine Data & Training, I take your privacy seriously. This page explains what personal information I may collect through this website, how I use it, and what rights you have.
1. WHO I AM
StraightLine Data & Training is a UK-based business providing data analysis, decision support, training, and related professional services.
Business name: StraightLine Data & Training
Address: 12 Hooker Street, Northwich, England, CW8 1BY
Contact email: inge@straightlinedata.co.uk
Website: www.straightlinedata.co.uk
For the purposes of UK data protection law, StraightLine Data & Training is the data controller for the personal information collected through this website.
2. THE INFORMATION I MAY COLLECT
Depending on how you use the website, I may collect:
• your name
• your email address
• your phone number, if you choose to provide it
• your company name
• details you enter into a contact form or message box
• records of enquiries or correspondence you send to me
• technical information such as IP address, browser type, device type, and pages visited
• cookie and consent preferences
• website usage information collected through analytics or similar tools, where permitted
I only collect personal information that is relevant to running the website, responding to enquiries, and supporting my business services.
3. HOW I COLLECT YOUR INFORMATION
I may collect your information when you:
• fill in a contact form on the website
• email me directly
• request information about services
• interact with cookies or consent settings on the site
• browse the website
Some information is provided directly by you. Some is collected automatically through cookies and website technologies, depending on your consent choices.
4. WHY I USE YOUR INFORMATION
I may use your information to:
• respond to your enquiry
• provide information about my services
• manage and improve the website
• understand how visitors use the site
• keep records of business enquiries and communications
• protect the website from misuse or security issues
• meet legal, regulatory, or administrative obligations
I do not collect more information than I need for these purposes.
5. MY LAWFUL BASES FOR USING YOUR INFORMATION
Under UK data protection law, I rely on one or more of the following lawful bases:
• Legitimate interests: to run and improve my business and website, and to respond to genuine enquiries
• Consent: where you have given consent, for example for certain cookies or optional communications
• Contract: where processing is needed to discuss, provide, or manage services you have asked for
• Legal obligation: where I need to keep or disclose information to comply with the law
6. COOKIES AND SIMILAR TECHNOLOGIES
This website may use cookies and similar technologies to help it function properly, understand traffic and usage, and improve visitor experience.
Where required, I use a cookie consent tool to give you a choice about non-essential cookies. On this website, cookie consent is managed through Usercentrics for Wix.
You can change or withdraw your cookie choices at any time via the cookie settings link or banner options on the website.
For more detail about specific cookies in use, please refer to the cookie information made available through the cookie banner or settings tool.
7. WHO I MAY SHARE YOUR INFORMATION WITH
I do not sell your personal information.
I may share information, where necessary, with trusted service providers who help me run the website or business, such as:
• Wix, which hosts and supports the website
• Usercentrics, which manages cookie consent preferences
• analytics, form handling, email, or website support providers, where used
• professional advisers or authorities where disclosure is legally required
These providers only receive the information needed for their role and are expected to handle it appropriately.
8. INTERNATIONAL TRANSFERS
Some website or service providers may store or process information outside the UK.
Where that happens, I take reasonable steps to make sure appropriate safeguards are in place, in line with applicable data protection law.
9. HOW LONG I KEEP YOUR INFORMATION
I keep personal information only for as long as there is a valid business or legal reason to do so.
As a guide:
• contact form enquiries may be kept for up to 12 to 24 months
• business correspondence may be kept for as long as needed to manage the relationship
• records linked to quotes, services, or transactions may be kept for longer where required for tax, accounting, or legal reasons
• cookie consent records may be kept in line with consent management and compliance requirements
When information is no longer needed, I will delete it securely or anonymise it where appropriate.
10. HOW I PROTECT YOUR INFORMATION
I take reasonable technical and organisational steps to protect personal information against loss, misuse, unauthorised access, disclosure, or alteration.
No website or internet transmission is completely risk-free, but I aim to use reputable platforms and sensible security measures to reduce risk.
11. YOUR RIGHTS
Under UK data protection law, you may have the right to:
• ask for a copy of the personal information I hold about you
• ask for incorrect information to be corrected
• ask for your information to be deleted in certain circumstances
• object to or restrict how your information is used in certain circumstances
• withdraw consent where I rely on consent
• complain to the Information Commissioner’s Office if you believe your information has been handled improperly
If you would like to exercise any of these rights, please contact me using the details above.
12. COMPLAINTS
If you have a concern about how I use your personal information, I would appreciate the chance to address it first.
You also have the right to complain to the Information Commissioner’s Office, the UK data protection regulator.
13. THIRD-PARTY LINKS
This website may include links to third-party websites, including social media platforms. If you follow those links, please note that those websites have their own privacy policies and I am not responsible for how they handle your information.
14. CHANGES TO THIS POLICY
I may update this Privacy Policy from time to time to reflect changes in the website, legal requirements, or how I operate.
The latest version will always be posted on this page, with the updated date shown at the top.